What is Win4Youth?

Every year, the Win4Youth program brings Adecco Group employees, associates and clients together to share their passion for sport and to have a positive impact on the lives of young people around the world.


Living our values

The Adecco Group aspires to empower people, fuel economies, and enrich societies by providing opportunities for meaningful lifetime employment.

Through the Win4Youth program, we unite our employees, associates and clients as they clock up kilometres and minutes for our global charity partner, Plan International, to improve the lives, education and employment prospects of young people around the world.

By taking part in Win4Youth, our people also improve their own health and well-being and reinforce the Adecco Group core values of:

Team Spirit
Employees and clients unite around sport – with a team spirit that stretches across 60 countries.

Customer Centricity
Our clients and associates join us for Win4Youth events around the world.

Participants are constantly coming up with new ideas for Win4Youth events to engage as many people as possible.

Participants take part in sports for a good reason – to transform the lives of young people and create a future for them through our charity partner.

Our employees, clients and associates come together to share their passion for sport.


Discover the impact you could have

Win4Youth started in 2010. Since then, we’ve raised over €2 million for youth charities through our amazing colleagues, clients, and associates who dedicate their time to sport.

We want to have an even greater impact in 2018 and beyond, and we’re delighted to partner with one global charity partner: Plan International. We’re joining forces to find innovative solutions to youth unemployment around the world.

For 2018, participants can track their sport activities through our Win4Youth app, or our tracking website. You can log either your kilometres (swim, bike, run or walk), or the time you spent doing any other sport. Whatever you do, it is for a good cause.

Our goal for 2018 is to log 8 million kilometres and 438,000 hours of multisport, equivalent of 50 years of sport activities. The Adecco Group will donate a minimum of USD$500,000 to Plan International to support their youth employment and youth economic empowerment programs. Find out more about our partnership with Plan International here.


The main event 2018: Lanzarote

Every year a group of 70 Win4Youth Ambassadors are selected to face our highlight challenge – which is likely to be the sporting challenge of their lives! Ambassadors have traditionally been selected from our employees. For the first time ever, three additional Ambassador spaces will be reserved for associates, as they are a vital part of the Adecco Group family.

This year the main event is our very own Win4Youth Triathlon in Lanzarote, powered by Ocean Lava. It promises to be bigger and better than ever. For the first time, we’re inviting everyone to get involved by offering packages for friends and family, relay teams and clients to participate. Find out more here.

In previous years, Ambassadors have taken part in major sporting challenges including the New York Marathon, the Garmin Barcelona Triathlon, the Athens Classic Marathon, the Col du Tourmalet Cycle Climb and the Gavà Triathlon in Spain, among others.


Ambassador Alumni Network and Win4Youth Champions

Being an Ambassador is a life-changing experience and you become part of a life-long community. All Win4Youth Ambassadors are invited to join the newly created Ambassador Alumni Network after they’ve taken part in the year’s main event.

This is a community of sport lovers, helping each other and their colleagues become healthier and stay more active. Our Ambassador Alumni draw on their own stories and experience to inspire others to discover the health and wellbeing benefits of sport. Their enthusiasm brings the programme to life, driving the spirit of Win4Youth. In addition, the Ambassador Alumni play a vital role in mentoring the new cohort of Ambassadors as they go through the experience for the first time.

Ambassadorship is also a bit addictive. So, each year, we pick five Ambassador Alumni who have completed the challenge in a past year, and give them the chance to apply again to be an Ambassador and compete in the global event. This provides continuity among the cohorts and gives our most dedicated Ambassador Alumni the chance to experience the event again.

We also nominate local Win4Youth Champions and one Global Champion to serve as the face of the programme for the coming year. The Champions embody the spirit of Win4Youth and lead the community of national Ambassadors. Together, our Global Champion, local champions and Ambassador Alumni are the heart and soul of the programme. We’re delighted to give them a platform to share their powerful stories in person, and through social media, film and print, to inspire others.


Get started now

Join us and start making a difference! It’s easy — jump in your nearest pool, hop on your bike, slide your running shoes on or stretch out on your yoga mat — you can track the kilometres or time you spend doing any sporting activity. Download the Win4Youth app or start tracking activities through our dedicated website. Get the App or start tracking on the website.

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